The Important Role of GPS in the Transportation Industry

September 27th, 2020 by admin No comments »

The global positioning system, or GPS, is a solar-powered satellite navigation system consisting of 24 satellites located 11,000 nautical miles in space. The United States Department of Defense placed these satellites into orbit for military operations but in the 1980s, made the system available at no charge to the public. Since the system works anywhere in the world during any time of day and in any weather conditions, there is a place for GPS in the transportation industry.

The Workings of GPS in the Transportation Industry

Twice a day, GPS satellites circle Earth, moving in a precise orbit and transmitting signals. GPS receivers capture this information and calculate the exact location of a user through triangulation. An electronic map on the receiver displays this location in either 2D or 3D depending on the number of satellites in view from the receiver. After determining the position of the user, the unit can calculate distance to destination, speed, bearing, directions, and other information.

GPS tracking systems have been important to the development of the auto transportation industry. Reputable ground transportation companies use this technology to strengthen their businesses. GPS is used to constantly track the location of transportation vehicles so supervisors know where each member of the fleet is at all times. Customers may have access to this information, allowing them to monitor shipments.

Safety and Emergency Roles of GPS in the Transportation Industry

With major investments in fleets and expensive cargo on board, safety becomes a top priority for shipping companies. An accident or other emergency can occur at any time and GPS allows supervisors to quickly identify when something goes wrong during transport. They can see a vehicle veering away from the intended course or making unscheduled stops, allowing them to respond immediately.

When GPS is used for fleet tracking, data is transmitted in real-time. Emergency services also use GPS to locate and respond to vehicle accidents and other roadway emergencies. Drivers who encounter trouble rely on this technology to keep their cargo and themselves as safe as possible. Quick response to an emergency can mean the difference between intact and lost cargo and more important, life and death.

GPS is extremely accurate due to the parallel multi-channel design of current receivers. The newest receivers improve accuracy to an average of less than three meters. Signals can pass through glass, plastic, and clouds and satellites are built and launched to replace existing satellites, which have an approximately ten-year life span.

Shows Promise For the Transportation Industry

June 13th, 2020 by admin No comments »

More recently, the transportation industry has seen a few changes and trends. Despite growing global economic turmoil, the transportation remains to be a cornerstone of growth. As such, 2010 will prove to be a very telling year for the upcoming future of the industry. Some trends will prove to be threatening while others show extreme promise.

As one of the largest industries in the world, transportation includes everything from passenger planes and trains to commercial trucks, warehouses, barges and logistical services. For example, in 2009 alone, the U.S. transportation industry was estimated to have approximately $1.6 trillion in revenue. This accounted for more than 10% of the entire country’s economy. With a growing globalized economy, the transportation industry has helped promote economic growth by moving needed products nationally and worldwide.

There have been several factors threatening the global transportation industry. Between a global economic crisis and sometimes rising fuel costs, the industry has seen its fair share of decline. However, there are several reasons to believe that 2010 is looking up for the industry. For example, FedEx recently announced strong growth in Asia, resulting in a 7 percent increase in revenue for its first quarter. Additionally, international growth for the United Parcel Service has spurred recent growth.

Another positive trend for the transportation industry includes government economic stimulus dollars. Such funds are being used to bolster transportation infrastructure worldwide. The American Recovery and Reinvestment Act of February 2009, for example, allotted $8.4 billion in public transit projects alone, $1.1 billion for new airports and a shocking $27.5 billion for infrastructure upgrades to U.S. highways. In China, approximately $585 billion has been designated to help build and revamp railroads, airports and highways.

In 2010, we will see an increased demand for the transportation industry to consider more fuel efficient and eco-friendly operations. New technological advances help streamline operations. Doing so not only saves money, but helps reduce fuel dependency, thus positively impacting the environment. The public push for greater use of public transportation and alternative fuel options will also positively impact the overall transportation industry.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.